J
Jay Heinrichs
Jay Heinrichs is the author of Thank You for Arguing, a popular guide to the art of rhetoric. He writes about communication and persuasion in a way that's both smart and accessible.
Winning Arguments
Synopsis
Ever feel like you're constantly trying to convince someone, whether it's a politician, an advertiser, or even your own family? This book offers timeless wisdom on the art of persuasion, drawing insights from figures like Aristotle, Stalin, and even Yoda. Learn practical tactics to win arguments, from shining at work to outwitting argumentative partners, and master the secrets of rhetoric to get your way.