What Are Your Blind Spots? Conquering the 5 Misconceptions that Hold Leaders Back

Many business leaders still rely on old methods to engage and motivate their people, and Jim Haudan and Rich Berens argue that those methods are failing. Their subject is the habits and assumptions leaders cannot see in themselves, and what those habits cost an organization.

The authors name five common blind spots: Purpose, Story, Engagement, Trust and Truth. They hold that organizations which last are driven by purpose, meaning an underlying company philosophy that reaches past profit. In their account, purpose shapes strategic change and also builds customer loyalty and employee engagement.

This is a business guide built on case material. The authors take the reader into the board rooms of well-known leadership teams and show how each blind spot plays out and what it does to the company around it.

The book also works as a practical manual for a personal leadership reset. Readers learn to spot their own blind spots, drop outdated practices and adopt newer ones aimed at higher engagement, productivity and growth. Executives, managers, team leaders and human resource professionals are the intended readers, and the question the book keeps returning to is what a leader cannot yet see.