Frank I. Luntz is a pollster and communications strategist who specializes in the power of language. He is best known for Words That Work, which examines how specific phrasing shapes public opinion and business outcomes. His writing focuses on the practical application of messaging in everyday life.
What Americans Really Want... Really
What Americans Really Want... Really
Synopsis
Frank I. Luntz explores the core desires and beliefs of Americans, drawing on extensive research into public opinion. This book delves into the nuances of what drives consumer choices and political stances, offering insights into the national character. It aims to provide a clearer understanding of the American psyche and its impact on society and economics.
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Edition
What Americans Really Want...ReallyPaperback, Sept
336 pages
HyperionLanguage: EnglishISBN: 9781401310417Reprint2 editions available
