Tom Rosenstiel is a journalist and author whose work, like The Elements of Journalism, explores the core principles of news and information. He's a trusted voice for understanding how journalism shapes our world.
We Interrupt This Newscast
We Interrupt This Newscast
Synopsis
This book challenges the common belief that local television newscasts must focus on crime and disaster to attract viewers. Drawing on a five-year content analysis of over 154 stations, it demonstrates that the 'how' of reporting is more crucial for ratings than the 'what'. The book argues that local journalists can succeed by prioritizing good storytelling, balanced sources, expert opinions, and relevance to their audience, rather than relying on sensationalism.
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Edition
We Interrupt This NewscasteBook, 2007
384 pages
Cambridge University PressLanguage: EnglishISBN: 978051128294213 editions available
