We Interrupt This Newscast

This book challenges the common belief that local television newscasts must focus on crime and disaster to attract viewers. Drawing on a five-year content analysis of over 154 stations, it demonstrates that the 'how' of reporting is more crucial for ratings than the 'what'. The book argues that local journalists can succeed by prioritizing good storytelling, balanced sources, expert opinions, and relevance to their audience, rather than relying on sensationalism.