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Blanca Ribera de Madariaga
Blanca Ribera de Madariaga is the author of Liar's Poker, a sharp look at the world of finance. She writes compelling stories that get right to the heart of things.
Vender es humano
Synopsis
Daniel H. Pink challenges the traditional view of sales, arguing that everyone, regardless of their profession, is involved in some form of selling. He provides a fresh perspective on persuasion, influence, and understanding others' needs in a world where non-sales selling is more prevalent than ever. This book offers practical strategies and insights to improve your ability to move others, whether in business or everyday life.
Genres
Frequently asked questions
How does Vender es humano relate to Daniel H. Pink's other works?
This book builds on Pink's earlier research into motivation and human behavior, particularly his ideas about intrinsic motivation and autonomy, applying them specifically to the context of sales and persuasion. It expands on themes explored in Drive, but with a distinct focus on the art and science of moving others.
What is the core argument of Vender es humano?
Daniel Pink argues that in the modern economy, everyone is engaged in 'non-sales selling,' meaning we all spend a significant portion of our time persuading, influencing, and convincing others, regardless of our official job title. He redefines selling as understanding and serving others' needs rather than traditional manipulation.
Does Vender es humano offer practical exercises or frameworks?
The book introduces several actionable frameworks and techniques, such as the 'ABC's of moving others' (Attunement, Buoyancy, Clarity) and the 'Pitch Perfect' framework, designed to help readers apply the concepts directly to their own interactions and improve their persuasive abilities.