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Un pequeño empujón (Nudge)

Un pequeño empujón (Nudge)

el impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad
Business & EconomicsSelf-Help & Psychology
Pages
332
Published
2009
Language
Spanish

Synopsis

We often make poor decisions in daily life, from finances to health, influenced by cognitive biases. This book introduces the concept of a 'nudge'—subtle interventions designed to guide individuals toward better choices without limiting their freedom. Drawing on behavioral science, it demonstrates how thoughtful 'choice architecture' can improve outcomes for individuals and institutions alike.

Prose complexity
7/10

Vibe

InformativeThought-ProvokingIntellectual

Genres

Business & Economics Self-Help & Psychology Economics

About the author

R
Richard H. Thaler

Richard H. Thaler is a Nobel laureate in Economics, best known for his work on behavioral economics. His book Nudge, co-authored with Cass Sunstein, explores how small changes in choice architecture can influence people's decisions. Thaler's writing makes complex economic ideas accessible and practical.