Tweet Cute

Pepper Evans is a high-achieving New York high schooler whose mother co-founded the fast-food chain Big League Burger, and who secretly runs the company's Twitter account. Jack Campbell, a funny classmate who feels overshadowed by his gifted identical twin, expects to take over his family's East Village deli, Girl Cheesing. When Big League Burger launches a sandwich that copies the Campbells' grilled cheese recipe, Jack fires off a snarky tweet, and Pepper has to answer for the brand. The feud spreads across the internet in memes and hashtags.

Off the clock, the two are close friends on an anonymous messaging app that Jack built himself, and neither knows who the other is. The novel alternates between their points of view as the rivalry escalates online while their private conversations grow warmer. It is a YA romantic comedy in the You've Got Mail mold, about family loyalty, social media marketing, and working out what you want for yourself.