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Toy Wars

The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
Pages
348
Published
1998
Language
English

Synopsis

This book chronicles the intense rivalry between two iconic toy brands, G.I. Joe and Barbie, and the corporate giants, Hasbro and Mattel, behind their creation. It delves into the business battles, innovations, and marketing strategies that shaped the toy industry. Discover the fascinating history of these beloved toys and the people who brought them to life.

About the author

G
G. Wayne Miller

G. Wayne Miller is a journalist and author who writes investigative non-fiction and horror. He is the editor of the anthology Darker Masques and has published several books on history and medicine