The social amplification of risk

Paul Slovic is a major figure in the study of risk perception and human judgment. Through books like Judgement under Uncertainty and The Feeling of Risk, he examines how we understand and react to various risks. His work spans psychology, economics, and the social impact of risk.

Roger E. Kasperson is a scholar whose work explores how societies understand and react to danger. His book, "The Social Amplification of Risk," is a significant contribution to the study of risk perception and communication.