The Secrets of Power Negotiating

Master negotiator Roger Dawson reveals the secrets to successful negotiation in this updated edition of his classic guide. Learn how to win negotiations while ensuring the other party feels satisfied, covering everything from initial steps to critical final moves. This book provides practical advice on recognizing unethical tactics, understanding key principles, and applying power negotiating strategies to various situations, from business deals to personal interactions. Discover how to gain control and achieve your desired outcomes in all aspects of life.