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Al Ries
Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
- Pages
- 320
- Published
- 2005
- Language
- English