Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
Vibe
Genres
Subjects
Edition
The Origin of BrandsPaperback, Sept
320 pages
CollinsLanguage: EnglishISBN: 9780060570156Illustrated3 editions available
