The One Minute Sales Person

Spencer Johnson and Larry Wilson apply the One Minute Manager approach to selling.

Told as a short parable, the book shows how to sell ideas, products or services with less time and less stress: manage yourself first, sell with a clear sense of purpose, treat customers as people, listen for what they actually need, and follow up after the sale to build goodwill and referrals.

Its central paradox is that a salesperson gets more of what they want by helping customers get what they want and feel good about what they buy.