The New Hustle: Don't Work Harder, Just Work Better

The New Hustle: Don't Work Harder, Just Work Better is a 2022 business and productivity book by Emma Isaacs, the entrepreneur behind Business Chicks, one of the world's largest communities for businesswomen. It was a finalist for the Australian Career Book Award 2022.

Isaacs pushes back against hustle culture and the glorification of overwork, making the case that busyness is not the same as productivity. Instead she advocates working smarter — delegating, setting boundaries, cutting non-essential tasks, and concentrating energy where it creates the most value.

Blending personal stories from building a business across continents with concrete, repeatable tactics, the book speaks to founders, managers and professionals looking to escape burnout.