The keystone advantage

In The Keystone Advantage, Marco Iansiti and Roy Levien introduce a new way to understand complex business networks. They propose that, like keystone species in nature, certain companies use "keystone strategies" to shape their business ecosystems, improving their own performance. Drawing on extensive research, the authors identify three roles firms play within these ecosystems—keystone, dominator, and niche—and provide a framework for developing competitive advantage in a networked world.