Skip to content

The Fortune at the Bottom of the Pyramid

The Fortune at the Bottom of the Pyramid

Eradicating Poverty Through Profits
Business & EconomicsPolitics & Society
Pages
496
Published
2004
Language
English

Synopsis

Discover the immense potential of the world's poorest populations as a vibrant new market. This book reveals how businesses can profitably serve these communities, fostering entrepreneurship and helping millions escape poverty. Learn why ignoring the 'Bottom of the Pyramid' (BOP) market means missing out on significant opportunities for both profit and social impact.

Prose complexity
7/10

Vibe

InformativeInspiringIntellectual

Genres

Business & Economics Politics & Society Business

About the author

C
C. K. Prahalad

C. K. Prahalad was a leading voice in business strategy and management. He is widely recognized for his groundbreaking book, The Fortune at the Bottom of the Pyramid, which explored how businesses can innovate to serve low-income markets. His ideas continue to influence global development and corporate social responsibility.