A
Al Ries
Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
Fall of Advertising and the Rise of PR
Fall of Advertising and the Rise of PR
- Pages
- 320
- Published
- 2002
- Language
- English
Synopsis
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.