Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
Fall of Advertising and the Rise of PR
Fall of Advertising and the Rise of PR
Synopsis
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Vibe
Genres
Characters
Al RiesProtagonist
Laura RiesProtagonist
Subjects
Edition
No cover available
Fall of Advertising and the Rise of PRUnknown, 2002
320 pages
HarperCollins PublishersLanguage: EnglishISBN: 97800605165985 editions available
