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The competitive mind

Pages
229
Published
2008
Language
English

Synopsis

This guide explores the principles of competitive business strategy, offering ideas to succeed against rivals. It uses real-world examples of intense business competition to illustrate key strategic concepts. Based on a course taught to executives and undergraduates, this book complements standard textbooks with a focus on the psychological aspects of business confrontation.

About the author

A
Andrew Crouch

Andrew Crouch is known for his practical guides, including "The driving test study aid." He focuses on creating clear, helpful resources for readers. His books aim to help you master new skills with ease.