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Guy Kawasaki
Guy Kawasaki is the author of The Art of the Start, a guide for entrepreneurs. He's known for his practical advice on business and technology.
The art of the start 2.0
This 10th-anniversary edition offers a newly revised and updated guide for start-ups. It provides expert advice on a range of essential topics, including how to write a business plan, recruit talent, raise capital, and build a brand.