Jack Trout is a marketing legend, co-author of the essential guide, The 22 Immutable Laws of Marketing. His straightforward approach to strategy has shaped how businesses think about their brands.
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Synopsis
Discover the fundamental principles that drive successful marketing with this essential guide. Authors Jack Trout and Al Ries lay out 22 unbreakable laws that every marketer should know, from the Law of Leadership to the Law of the Ladder. This book offers clear, actionable advice for navigating the competitive business landscape.
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Jack TroutSupporting
Al RiesSupporting
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Edition
The 22 Immutable Laws of MarketingPaperback, Apri
143 pages
HarperBusinessLanguage: EnglishISBN: 9780887306662First Paperback edition3 editions available
