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Al Ries
Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
The 22 immutable laws of branding
The 22 immutable laws of branding
- Pages
- 255
- Published
- 1998
- Language
- English
Synopsis
Discover the enduring principles of successful branding with this essential guide. This updated edition offers fresh insights and new illustrations, building on its classic advice. It also includes a bonus section on internet branding, making it a comprehensive resource for anyone looking to build a strong brand.