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Chip Heath
Chip Heath is the author of Made to Stick, a book that explores why some ideas are more memorable than others. He's a master at explaining complex concepts in clear, actionable ways.
Switch (Korean Edition)
This book explores why change is so difficult and how to make it happen, whether in personal habits or large organizations. It presents a framework for understanding the forces that drive and resist change, offering practical strategies to overcome obstacles. Discover how to 'switch' your approach to achieve lasting transformation.