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Sway

The Irresistible Pull of Irrational Behavior
Pages
224
Published
2008
Language
English

Synopsis

Ever wonder why people make irrational decisions, even when the stakes are incredibly high? This book delves into the hidden forces that sway our judgment, from everyday choices to catastrophic events. Discover the surprising psychological biases that influence everything from falling in love to a pilot's fatal error.

About the author

O
Ori Brafman

Ori Brafman is an author who explores human behavior and organizational dynamics. His books like Sway, The Starfish and the Spider, and The chaos imperative provide fresh insights into how we think and interact.

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