Split-second persuasion

the ancient art and new science of changing minds

Pages: 296
Published: 2010
Language: English

A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.

Prose complexity: 7/10

Informative Intellectual Thought-Provoking

Self-Help & Psychology

Kevin Dutton

Kevin Dutton is a research psychologist who writes about social influence and the science of personality. He is best known for his book The Wisdom of Psychopaths, which looks at how specific traits can help people succeed in high-pressure jobs. His work focuses on making