Skip to content

Social Media Marketing

Social Media Marketing

A Practitioner Guide
Business & EconomicsTechnology
Pages
212
Published
2017
Language
English

Synopsis

This book provides a comprehensive guide to social media marketing, detailing strategies and best practices for businesses in the digital era. It covers essential concepts for leveraging various platforms to connect with customers and build a strong brand presence. Readers will gain insights into effectively navigating the ever-changing landscape of online marketing.

Prose complexity
10/10

Vibe

InformativeIntellectual

Genres

Business & Economics Technology

Authors

P
Philip Kotler

Professor of International Marketing at the Kellogg School of Management at Northwestern University

S
Svend Hollensen

Svend Hollensen is a leading voice in international marketing. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets. It's a key text for anyone studying or working in the field.