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Six degrees of social influence

science, application, and the psychology of Robert Cialdini
Pages
185
Published
2011
Language
English

Synopsis

This book explores the intricate ways social influence shapes human behavior, drawing on psychological research to explain how individuals are persuaded and influenced by others. It delves into the mechanisms behind social dynamics and offers insights into the subtle forces that guide our decisions and interactions. The work examines the principles of persuasion and influence, providing a framework for understanding why people comply with requests and conform to social norms.