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Book cover of Selling the Invisible

Selling the Invisible

1997272 pagesHachette Audio

Synopsis

Discover the secrets to successfully marketing services, whether you're running a small consultancy or a large corporation. This book offers practical advice and fresh perspectives on how to attract and retain clients. Learn to navigate the unique challenges of selling the invisible with clear, jargon-free insights.

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About the author

Harry Beckwith is a trusted author in business and marketing. His books, like Selling the Invisible and You, Inc, offer practical strategies for professionals looking to stand out.

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Edition

No cover available
5 editions available