R
Ray Kroc
American businessman who took over the small-scale McDonald's Corporation franchise in 1954.
San shi nian shi yi bei
San shi nian shi yi bei
- Pages
- 217
- Published
- 2004
- Language
- Chinese
Synopsis
Discover the fascinating story behind the global fast-food giant. This book reveals how the powerful McDonald's empire was built and how Ray Kroc, a 52-year-old milkshake machine salesman, transformed a small roadside eatery into a bustling restaurant chain. Learn about the strategies and vision that led to an unprecedented success story in the world of franchising.