Raising the bar

Raising the Bar tells the story of Clif Bar's journey from a homemade energy bar to a $100 million company, recognized for its rapid growth. Author Gary Erickson shares personal adventures, from trekking in the Himalayas to climbing in the Sierra Nevada, which shaped his business philosophy. The book argues that prioritizing employees, community, and the environment is key to successful business practices, offering insights for managers, executives, and anyone interested in corporate integrity and a unique company culture.