Public relations strategy
Public relations strategy
Synopsis
This book explores the evolving nature of public relations and its role in supporting management strategy. It connects strategic management theories and models to the PR function, examining how global trends and the internet are reshaping organizational public relations approaches.
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Public Relations StrategyUnknown, 2010
144 pages
Kogan Page, LimitedLanguage: EnglishISBN: 97812824662655 editions available
