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Book cover of Persuasion

Persuasion

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1970Springer Publishing Company, Incorporated

Synopsis

This book explores the intricate art and science of persuasion, offering insights into how influence works in various contexts. It examines the psychological principles that drive decision-making and behavior, providing readers with a deeper understanding of human interaction. The authors present strategies and techniques for effective communication and ethical influence.

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Authors

Marvin Karlins is the author of What Every BODY Is Saying. He's known for his work exploring communication and human behavior.

Herbert Abelson wrote "Persuasion," a key book on how opinions and attitudes shift. His work offers clear insights into human influence.

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Edition

Book cover of Persuasion