C
Chip Heath
Chip Heath is the author of Made to Stick, a book that explores why some ideas are more memorable than others. He's a master at explaining complex concepts in clear, actionable ways.
Pegar y Pegar
Synopsis
This book explores why some ideas thrive and others die, offering practical insights into making messages stick. It delves into the six principles of sticky ideas, providing a framework for effective communication in any field. Readers will learn how to craft messages that are memorable, impactful, and capable of driving change.
