Myths, Men, & Beer

An Analysis of Beer Commercials on Broadcast Television, 1987

Pages: 57
Published: 1987
Language: English

Synopsis

This study examines the cultural myths and messages embedded in beer commercials, specifically focusing on their influence on children's social learning. It analyzes how these advertisements promote stereotypical views of masculinity and establish an association between drinking and driving. The research concludes with a recommendation to revise policies regarding beer commercial broadcasts.