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Marketing strategy

Marketing strategy

Planning and Implementation (Irwin Series in Marketing, 2nd ed)
Business & EconomicsManagement
Pages
416
Published
1992
Language
English

Synopsis

This book provides a comprehensive guide to marketing strategy, covering essential concepts and practical applications for business professionals. It delves into strategic planning, sales management, and the broader economic principles that drive successful marketing initiatives. Readers will gain insights into developing and implementing effective marketing plans within various organizational contexts.

Prose complexity
10/10

Vibe

InformativeIntellectualComplex

Genres

Business & Economics Management

Authors

H
Harper W. Boyd

Harper W. Boyd writes on business and marketing. Their book, Marketing Strategy, provides practical insights for professionals. It's a solid guide for anyone interested in effective business planning.

H
Harper W Boyd Jr.

Harper W Boyd Jr. is a go-to author for marketing strategy. His book, Marketing strategy, provides clear, actionable insights for business professionals.

J
Jean-Claude Larreche

Jean-Claude Larreche is an author recognized for his contributions to marketing strategy. His book, Marketing Strategy, provides clear guidance for business professionals. Readers seeking practical insights into the field will find his work helpful.

J
John Mullins

John Mullins writes about business strategy and how to improve company models. His book, "Mejorando el modelo de negocio," offers practical advice for entrepreneurs. He helps readers understand key business concepts.

O
Orville C. Walker

Orville C. Walker is a business author, focusing on marketing strategy. His books provide clear guidance for professionals in the field.