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Book cover of Marketing strategy

Marketing strategy

+4 more
1992393 pagesIrwin/McGraw-Hill

Synopsis

This book provides a comprehensive guide to marketing strategy, covering essential concepts and practical applications for business professionals. It delves into strategic planning, sales management, and the broader economic principles that drive successful marketing initiatives. Readers will gain insights into developing and implementing effective marketing plans within various organizational contexts.

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Authors

Orville C. Walker is a business author, focusing on marketing strategy. His books provide clear guidance for professionals in the field.

John Mullins writes about business strategy and how to improve company models. His book, "Mejorando el modelo de negocio," offers practical advice for entrepreneurs. He helps readers understand key business concepts.

Harper W Boyd Jr. is a go-to author for marketing strategy. His book, Marketing strategy, provides clear, actionable insights for business professionals.

Harper W. Boyd writes on business and marketing. Their book, Marketing Strategy, provides practical insights for professionals. It's a solid guide for anyone interested in effective business planning.

Jean-Claude Larreche is an author recognized for his contributions to marketing strategy. His book, Marketing Strategy, provides clear guidance for business professionals. Readers seeking practical insights into the field will find his work helpful.

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Edition

Book cover of Marketing strategy
5 editions available