Orville C. Walker is a business author, focusing on marketing strategy. His books provide clear guidance for professionals in the field.
Marketing strategy

Marketing strategy
Synopsis
This book provides a comprehensive guide to marketing strategy, covering essential concepts and practical applications for business professionals. It delves into strategic planning, sales management, and the broader economic principles that drive successful marketing initiatives. Readers will gain insights into developing and implementing effective marketing plans within various organizational contexts.
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Edition
Marketing strategyUnknown, 1999
393 pages
Irwin/McGraw-HillLanguage: EnglishISBN: 97802562611893rd ed.5 editions available







