Book cover of Marketing Research

Marketing Research

+1 more

2007Pearson Education, Limited

This book offers a comprehensive guide to the principles and practices of marketing research. It covers essential methodologies for collecting and analyzing data, understanding consumer behavior, and applying insights to strategic business decisions. Readers will learn how to design effective research projects and interpret findings to drive market success.

Prose complexity: 10/10

Informative Intellectual Complex

Svend Hollensen

Svend Hollensen is a leading voice in international marketing. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets. It's a key text for anyone studying or working in the field.

Business & Economics Education

Marketing ResearchUnknown, 2007Pearson Education, LimitedLanguage: EnglishISBN: 9781405855006

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