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Marketing Research

Marketing Research

An International Approach
Business & EconomicsEducation
Published
2007
Language
English

Synopsis

This book offers a comprehensive guide to the principles and practices of marketing research. It covers essential methodologies for collecting and analyzing data, understanding consumer behavior, and applying insights to strategic business decisions. Readers will learn how to design effective research projects and interpret findings to drive market success.

Prose complexity
10/10

Vibe

InformativeIntellectualComplex

Genres

Business & Economics Education

Authors

S
Svend Hollensen

Svend Hollensen is a leading voice in international marketing. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets. It's a key text for anyone studying or working in the field.