undifferentiated
Marketing and information technology
Marketing and information technology
Synopsis
This book explores the intricate relationship between marketing and information technology, structured around typical marketing teaching models from strategy to implementation. It examines the evolving role of IT in customer service and sales, incorporating diverse cases and vignettes. Each chapter includes learning objectives and assignment questions, along with references, a bibliography, and a glossary of terms.
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Edition
Marketing and Information TechnologyPaperback, June
304 pages
Pitman PublishingLanguage: EnglishISBN: 9780273626442
