R
Roger Lewis
Roger Lewis is the author of The life and death of Peter Sellers, a well-regarded biography. He writes non-fiction, often focusing on notable figures from history and entertainment.
Market research
Synopsis
This practical guide offers a comprehensive look into the world of market research. It provides readers with essential concepts and methodologies for understanding consumer behavior and market trends. The book includes a variety of problems and exercises designed to help students and professionals apply their knowledge and develop critical analytical skills in the field.