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Jonah Berger
Jonah Berger is a marketing professor and author. He's best known for his book, Contagioso, which explores why certain ideas and products become popular.
Magic Words
Synopsis
Jonah Berger explores the profound impact of language on human behavior and decision-making. This book reveals how specific words can influence others, build connections, and drive success in various aspects of life. Discover the subtle yet powerful ways language shapes our perceptions and interactions, offering practical insights to improve communication.