Linchpin

The lizard brain refers to the amygdala, which the author describes as the source of the fear and resistance that prevents individuals from taking creative risks or doing work that matters.

Emotional labor is defined as the intentional act of bringing one's humanity, empathy, and best self to an interaction to create a positive change in another person, rather than simply following a set of instructions.

This book is a standalone work that does not require prior knowledge of the author's other titles, though it builds upon his recurring focus on marketing, leadership, and the nature of modern work.