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La filosofia Nudge

Pages
320
Published
2009
Language
Spanish

Synopsis

This book explores how subtle interventions, or 'nudges,' can influence people's choices without restricting their freedom. It delves into the principles of behavioral economics to show how small changes in the way options are presented can lead to better decisions in areas like health, wealth, and happiness. The authors argue for 'libertarian paternalism,' a concept where choices are guided in a beneficial direction while still allowing individuals to choose otherwise.