Tedlow's work is notable for its focus on the evolution of public relations as a distinct corporate function, rather than just chronicling individual company events. It provides a deep dive into the intellectual and strategic shifts in how corporations approached their public image over several decades.
Yes, "Keeping the Corporate Image" is widely regarded as a seminal work in the history of public relations and business history. It is frequently cited in academic literature and often appears on syllabi for courses in these disciplines.