Skip to content

Keeping the corporate image

Keeping the corporate image

public relations and business, 1900-1950
Business & EconomicsHistory
Pages
233
Published
1979
Language
English
Prose complexity
7/10

Vibe

InformativeIntellectualThought-Provoking

Genres

Business & Economics History Politics & Society

About the author

R
Richard S. Tedlow

Richard S. Tedlow is a historian of business and marketing. His books, including Giants of Enterprise and The Rise and fall of mass marketing, explore the evolution of corporate strategy and the figures who shaped it. He offers clear insights into how businesses operate and communicate.

Frequently asked questions

  • What makes this book stand out from other corporate history books?

    Tedlow's work is notable for its focus on the evolution of public relations as a distinct corporate function, rather than just chronicling individual company events. It provides a deep dive into the intellectual and strategic shifts in how corporations approached their public image over several decades.

  • Is this book considered a foundational text in its field?

    Yes, "Keeping the Corporate Image" is widely regarded as a seminal work in the history of public relations and business history. It is frequently cited in academic literature and often appears on syllabi for courses in these disciplines.