J
Jonah Berger
Jonah Berger is a marketing professor and author. He's best known for his book, Contagioso, which explores why certain ideas and products become popular.
Invisible influence
- Pages
- 272
- Published
- 2016
- Language
- English
Synopsis
This book reveals the hidden forces that shape our daily decisions, from what we purchase to the careers we pursue. It challenges the notion that our choices are purely individual, demonstrating how the behavior of others profoundly impacts everything we do. Drawing on research from business, psychology, and social science, it uncovers the subtle, invisible influences behind our actions.