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Influencing Attitudes and Changing Behavior; a Basic Introduction to Relevant Methodology, Theory, and Applications

Influencing Attitudes and Changing Behavior; a Basic Introduction to Relevant Methodology, Theory, and Applications

EducationPsychology
Pages
170
Published
1970
Language
English
Prose complexity
7/10

Vibe

InformativeIntellectualThought-ProvokingComplex

Genres

Education Psychology Sociology

About the author

P
Philip G. Zimbardo

Philip G. Zimbardo is a psychologist whose work, including the influential book The Lucifer Effect, explores the power of situational forces on human behavior. He's a leading voice in social psychology, known for his research on conformity and obedience.

Frequently asked questions

  • Is this book related to the Stanford Prison Experiment?

    This book provides foundational insights into the psychological principles that informed and were explored in the Stanford Prison Experiment, a notable study conducted by the author. It offers a theoretical framework for understanding the dynamics observed in that experiment.

  • Is this book used in academic courses?

    This text is frequently assigned in introductory and advanced social psychology courses at the university level. Its comprehensive coverage of attitude formation and behavior change makes it a standard reference in the field.