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Chip Heath
Chip Heath is the author of Made to Stick, a book that explores why some ideas are more memorable than others. He's a master at explaining complex concepts in clear, actionable ways.
Idéias Que Colam - Por Que Algumas Idéias Pegam E Outras Não
Idéias Que Colam - Por Que Algumas Idéias Pegam E Outras Não
- Pages
- 280
- Published
- 2007
- Language
- Portuguese
Synopsis
This book explores why some ideas succeed and spread while others fail to gain traction. It breaks down the six key principles that make ideas 'sticky' and memorable. Through engaging stories and practical advice, readers will learn how to craft messages that resonate and endure.