D
Derek Thompson
Derek Thompson writes across genres, from the economic insights of Abundance and Hit Makers to his contributions to the Star Wars saga. He is also the author of the technical work, Fundamentals of spatial information systems.
Hit Makers
- Pages
- 368
- Published
- 2017
- Language
- English
Synopsis
Why do some ideas, products, or trends become wildly popular while others fade into obscurity? This book explores the hidden psychology of hit-making, revealing the patterns and principles that drive cultural success. It examines how creators, consumers, and technology interact to determine what captures our attention and shapes our world.