Handbook of Research Methods in Consumer Psychology

Frank R. Kardes is an authority in consumer psychology. He is best known for the "Handbook of Research Methods in Consumer Psychology," a foundational text for understanding how consumers think and behave.

Norbert Schwarz is a psychologist whose work spans cognition, communication, and well-being. He is the author of books like Well-being and the Handbook of Research Methods in Consumer Psychology, and has even explored art with a book on Bruce Nauman.

Paul M. Herr writes on topics in consumer psychology and research methods. He is the author of the "Handbook of Research Methods in Consumer Psychology," a significant resource in its field.