Handbook of Research Methods in Consumer Psychology

Frank R. Kardes is an authority in consumer psychology. He is best known for the "Handbook of Research Methods in Consumer Psychology," a foundational text for understanding how consumers think and behave.

Paul M. Herr writes on topics in consumer psychology and research methods. He is the author of the "Handbook of Research Methods in Consumer Psychology," a significant resource in its field.

Norbert Schwarz is a psychologist whose work spans cognition, communication, and well-being. He is the author of books like Well-being and the Handbook of Research Methods in Consumer Psychology, and has even explored art with a book on Bruce Nauman.