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Gut Feelings

The Intelligence of the Unconscious
Pages
288
Published
2007
Language
English

Synopsis

Explore the fascinating science behind our gut feelings and snap decisions. Gerd Gigerenzer, a researcher whose work inspired Malcolm Gladwell's 'Blink,' reveals how unconscious mental processes and 'rules of thumb' guide our intuition. Discover how these quick judgments, often more effective than overthinking, influence everything from choosing a partner to making moral choices. This book offers a deep dive into the mind's workings, backed by cutting-edge research and real-life examples.

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