K
Keenan
Keenan is an expert in sales and business strategy. He is the author of "Gap Selling: Getting the Customer to Yes," a popular guide for sales professionals. His work focuses on practical approaches to improving sales performance.
Gap Selling : Getting the Customer to Yes
Gap Selling : Getting the Customer to Yes
- Pages
- 260
- Published
- 2018
- Language
- English
Synopsis
Discover the Gap Selling methodology, a modern sales approach that focuses on understanding customer problems rather than just pitching product features. This guide teaches you to identify the crucial difference between a customer's current state and their desired future, then effectively position your solution to bridge that divide. Keenan provides practical strategies for sales professionals to improve their closing rates by truly connecting with client needs.