Skip to content

Free

the future of a radical price
Pages
288
Published
2009
Language
English

Synopsis

Chris Anderson argues that in the evolving online marketplace, businesses can often gain more by offering products and services for free than by charging for them. He explores how the decreasing costs of digital inputs like bandwidth and processing power are creating a new economic reality. Anderson details various models for leveraging 'Free' as a core business strategy, explaining how companies can compete and thrive when their rivals are giving away what they sell.

About the author

C
Chris Anderson

Chris Anderson is the author of The Long Tail, a book that explored how niche markets can collectively rival the mainstream. He's a writer who looks at how technology and business intersect, often focusing on the economics of the internet.