J
Jonah Berger
Jonah Berger is a marketing professor and author. He's best known for his book, Contagioso, which explores why certain ideas and products become popular.
Degisimi Tetiklemek
Synopsis
This book explores the science behind initiating and sustaining change, whether in individuals, organizations, or society. It uncovers the hidden forces that prevent new ideas from taking hold and offers practical strategies to overcome resistance. Learn how to effectively persuade others, spark movements, and drive meaningful transformation.