Creativity, Inc.

Pixar co-founder and president Ed Catmull, writing with Amy Wallace, describes the studio's growth from an unprofitable hardware company into a creative powerhouse. Drawing on his years at Pixar, he looks at how a lasting creative culture is built: how talent is harnessed, how teams are formed, how the creative process is protected, how candid communication works and how an organization is structured to support storytelling.

Written for creative individuals and for the people who manage them, the book is a management and business read more than a studio history. It speaks to anyone who wants to work in an environment that fosters creativity and problem solving.